Aprondisiac
Aprondisiac
/ā'prən-dē'zē-āk'/

noun:
- a seductive apron, that often arouses the desire of onlookers when worn.

WHY
To herald the premiere of the fourth season of the deliciously wicked hit TV series TOP CHEF – Sony Entertainment Television (SET, mioTV ch 20) is collaborating with talented local designer, Keith Png, to create an exclusive pair of sexy aprons to be sold to the public. All proceeds will go to the channel’s adopted charity – the Singapore Breast Cancer Foundation (BCF).

WHO
Keith Png is no stranger to the local fashion scene. Dresses by this design extraordinaire have been seen on countless local celebrities (think Fann Wong’s marvelous tulle dress worn during her ROM) and even Taiwanese model Lin Chi Ling! 

Keith gave his time and effort to the cause by designing a ‘For Her’ and ‘For Him’ set of aprons – the former inspired by the classic Marilyn Monroe halter dress and the latter, based on the very suave tuxedo, complete with a black bow tie – all set to up the haute factor in the kitchen!


HOW
From 12 September, you can pick up the delectable Aprondisiacs at our roving on-ground sales along Orchard Road (on 20 September only!), at Keith Png’s retail store Hide & Seek and culinary school Coriander Leaf, or even simply with a click of the mouse at Cozycot.com.

Each Aprondisiac will be retailing at SGD40.00. Online purchases at Cozycot.com will have an additional 5% bank surcharge of SGD2.10 (total cost SGD42.10), with free delivery by SET. Rest assured that the full proceeds of SGD40.00 per apron will still go entirely to BCF.

The Aprondisiacs will also be available at upcoming on-ground events with BCF and Cozycot. More details are provided below.


WHEN & WHERE
Details of the Aprondisiacs’ sales are as follows -