Enter the world of a young fashion designer, Ali Redcliffe, as she battles her ex-boss, conniving business partner and snobby fashionistas while trying to make her mark on the fashion industry.
At the heart of the show is Ali, a fashion designer and our feisty and irresistible young heroine. Bursting with talent and integrity, Ali walks out on her secure job with a high end fashion house to set up her own label that she hopes can cut a swathe through the hierarchical world of fashion. But playing fast and loose with the rules like this brings her into direct conflict with powerful players in the industry, most significantly her former boss, Davina Bailey.
Will Marco, her mercurial and sometimes unscrupulous business partner, be able to protect Ali from this nest of vipers? Or, will he thwart their shared ambition with his murky past or his growing love for Ali?

Enter Chris, who seems like the perfect boyfriend and what’s more, a fashion outsider – he might not know the difference between a twirl and a toile but he does know the value of living life to the full. Then there are her fiercely loyal, tightly knit, group of friends: Alex, a designer at Davina Bailey’s, and her gay best friend, with whom she shares her flat and her neuroses; Mimi, wannabe stylist at a chic magazine house and, in her own way, as intuitive and brilliant as Ali; and Lydia, the model with a face like an angel and voice like a navvy.

Material Girl is about dreams, love, clothes and how we all use them to run away from who we are and towards who we should be. It’s about passion, friendships, sex and shoes.